In house PR focuses on one brand. While at Gucci the team I worked with focused on all Gucci divisions from menswear,womenswear, and jewelry. The pros are being able to focus on pitching on brand to the press at a time, planning for one brand and be able to put all of your creativity towards that brand. I also hear that in-house salaries are higher though I wouldn't know personally.
All events will be focused on the brand your working for whether it be fashion shows or charity events. You'd meet with the same people and would be relatively close to them because they just may working down the hall or in the cubicle next to you.
The cons of working for an in-house agency are the lack of diversity in your skills and performance. At a PR agency which caters to a variety of brands your abilities are tested and put to use. Receiving a call from glamour requesting dark wash denim for a grunge James Dean inspired shoot and a request from Vogue for Bridal can come in all at once when working at an agency. I find this to be much more exciting and due to high product volume interns are often allowed to pull from samples closets themselves which is all that a true aspiring PR wants, to be hands on! To open up the pages of Vogue and see a Vera Wang gown that you pulled is breathtaking.
Interning and gaining real world fashion PR experience is important in any form. But it is valuable to have experience in both divisions. Send out your emails and put yourself out there. Your dreams are waiting to come true!
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