Love,
Joi-Louise
Thursday, February 14, 2013
Fashion Week Fall 2013!
Being an intern pro, fashion week is a bit of a stranger. I have always chosen to stay in the office in order to learn more about my craft and what I need to accomplish in order to bare the name "Coordinator". But as we are smack in the middle of a chaotic fashion week reflect on what the steps are leading up to a four minute fashion show.
Walking around the office during a time like this is an interesting feat. Interns scramble to get Lookbooks printed and get coffee for employees who remain chained to their desks. I try to remain focused on the prize, which is building my skills while balancing the "grunt work"
Fashion week amplifies the stress of the PR world but I only see the finish line.
Photo credit: Vera Wang Fall 2013
Walking around the office during a time like this is an interesting feat. Interns scramble to get Lookbooks printed and get coffee for employees who remain chained to their desks. I try to remain focused on the prize, which is building my skills while balancing the "grunt work"
Fashion week amplifies the stress of the PR world but I only see the finish line.
Photo credit: Vera Wang Fall 2013
Tuesday, February 12, 2013
The PR Portfolio
For a PR newbie this is just as important as a social security card or a passport. Employers will see your abilities and view you as an asset if they are able to actually see what you can do.
Your portfolio begins with your résumé. It introduces you to the reader and highlights the skills that qualify you for the job. Make sure it is targeted to the industry you intend to work in (no sales experience on a PR resume). Make it one page and utilize your chance to sell your personal brand to the investor (employer).
Next, add in a few writing samples. Show that you know and understand press releases. Present at least three examples.
If you have a blog, twitter, Instagram,
Express your appreciation for the direction of the industry. Social media is now a huge part of public relations. Take screen shots of your professional social media presence.
Then, display any freelance work you have done. Development of social channels for local businesses, signage, press kits and PR plans will all be impressive to employers looking for someone to dive into a new position.
Finally include a thank you note addressing the employer for taking their time to review your portfolio.
Your portfolio begins with your résumé. It introduces you to the reader and highlights the skills that qualify you for the job. Make sure it is targeted to the industry you intend to work in (no sales experience on a PR resume). Make it one page and utilize your chance to sell your personal brand to the investor (employer).
Next, add in a few writing samples. Show that you know and understand press releases. Present at least three examples.
If you have a blog, twitter, Instagram,
Express your appreciation for the direction of the industry. Social media is now a huge part of public relations. Take screen shots of your professional social media presence.
Then, display any freelance work you have done. Development of social channels for local businesses, signage, press kits and PR plans will all be impressive to employers looking for someone to dive into a new position.
Finally include a thank you note addressing the employer for taking their time to review your portfolio.
Monday, February 11, 2013
Building work experience!
It's very important to use your time wisely and build work experience even beyond your internships. Look into doing freelance work for local boutiques in your area. Pitch your concepts to them. Evaluate their condition and explain the elements they are missing in regards to public relations and social media. Do they currently have any social media presence? Are visuals important to the? How are the communicating with media?
Create a PR plan for the boutique. Highlight their strengths but also show their opportunities, weaknesses and threats. For example, it's known that's social media has become one of the largest means of communication when it comes to connecting businesses to consumers. If the boutique is lacking that presence pitch a concept focusing on strengthening social networking relationships.
As you progress and do more and more for the success of the boutique you'll begin to see your very own PR portfolio unfold. If this is truly your passion you'll find ways to stay sharp and become a better publicist.
Create a PR plan for the boutique. Highlight their strengths but also show their opportunities, weaknesses and threats. For example, it's known that's social media has become one of the largest means of communication when it comes to connecting businesses to consumers. If the boutique is lacking that presence pitch a concept focusing on strengthening social networking relationships.
As you progress and do more and more for the success of the boutique you'll begin to see your very own PR portfolio unfold. If this is truly your passion you'll find ways to stay sharp and become a better publicist.
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