Building work experience!

It's very important to use your time wisely and build work experience even beyond your internships. Look into doing freelance work for local boutiques in your area. Pitch your concepts to them. Evaluate their condition and explain the elements they are missing in regards to public relations and social media. Do they currently have any social media presence? Are visuals important to the? How are the communicating with media?

Create a PR plan for the boutique. Highlight their strengths but also show their opportunities, weaknesses and threats. For example, it's known that's social media has become one of the largest means of communication when it comes to connecting businesses to consumers. If the boutique is lacking that presence pitch a concept focusing on strengthening social networking relationships.

As you progress and do more and more for the success of the boutique you'll begin to see your very own PR portfolio unfold. If this is truly your passion you'll find ways to stay sharp and become a better publicist.

Working My First Sample Sale

I was stationed in the Lobby of the tower in order to mandate the guest list of fashion gods, also known as Editors. As they lined up for the 9:30 sale I thought to myself "This is some crucial semi-networking time". I made it a point to introduce myself where appropriate provide a swift transition from checking in to hitting the sales floor of the sample sale.

Being an intern your not at the top of the priority list but eloquence and organization will often get you noticed. Being in charge of "the list" gave me the power to see who these editors were face to face. I engaged them with small talk about the weather and jokes about the rush that comes with some sample sales. Like the fights that were created for films like 'Confessions of a Shopoholic". I was doing it! And without even trying...I made them smile and a few even laughed and took the time to wish me look with my endeavors as they left the building. To think that I was once a shy girl.

A great quality to have as an intern is pride. Now I don't mean the kind of pride that causes you to be a complete jerk but the kind that is noticed in everything you do around the office. It's seen in the precision that you possess when sending out samples or calling the messenger center to check on a package. Have pride in your work and you'll begin to see the trust that your supervisors develop in your abilities. Some might say that being the door woman at a sample sale isn't a glamorous role. I would have to say that if your going into PR for the glamour...maybe you should choose another career.

My time interning has always been hard work and justly so. You have to put in your time and realize that everyone over you has once been where you are now and no one can respect someone who hasn't paid their dues. From the moment I entered the doors of my last internship I have enjoyed every moment. From the mistakes to this sample sale. Today was a good day! Remember that your dreams are attainable if your willing to get your hands dirty.

Finding a job in New York Public Relations in the Year 2012-2013

Difficult would be an understatement. I have been searching for a job in PR for the past six months. Asking for advice and interning in the process. My desire to be a part of this industry is what keeps me off the ledge. But what are the guidelines to achieving this goal (if any) and how do i follow them in such a competitive environment  inflamed by the recession?

I am a recent college graduate majored in Business Marketing with a second degree in Fashion Design. Yes. I have submerged myself in the world of fashion. However, on this journey I've come across what seems to be nothing but road blocks and a never ending stream of politically correct rejection letters and promises to "keep you on record, should another position open up". At times this was disheartening but what I try to keep in mind is the euphoric vibes I experience every time I enter a showroom or open the pages of a magazine to see an editorial spread that I was a part of creating. That's it! That feeling is all too real. Something I could never see myself trading for a boring life of folding sweaters at the local mall.

But is it enough to get you the job? This is my burning question. I've been able to obtain some of the top in demand internships in the country but have yet to turn those into jobs. Some blame it on the market. I just think its about strategically planning around the loop holes of this industry.

Being in school is what gets you to the internship and maybe even the interview but it often doesn't get you the job. I've found that real world (industry) experience yields returns on interviews that turn into job offers. Experience also gives you room to network and this is equally as important as interning. Speaking to any and everyone has given me so much insight on the industry and contacts to people who could possible help me obtain my first job in fashion PR.

So what is this purpose of this blog Joi?

Even though you may be frustrated with your job hunt regardless of the industry. Determination and persistence will yield returns. I have created this particular article as the beginning of a documentation of my journey through my career in fashion PR. Come along for the ride!