The PR Portfolio

For a PR newbie this is just as important as a social security card or a passport. Employers will see your abilities and view you as an asset if they are able to actually see what you can do.

Your portfolio begins with your résumé. It introduces you to the reader and highlights the skills that qualify you for the job. Make sure it is targeted to the industry you intend to work in (no sales experience on a PR resume). Make it one page and utilize your chance to sell your personal brand to the investor (employer).

Next, add in a few writing samples. Show that you know and understand press releases. Present at least three examples.
If you have a blog, twitter, Instagram,
Express your appreciation for the direction of the industry. Social media is now a huge part of public relations. Take screen shots of your professional social media presence.

Then, display any freelance work you have done. Development of social channels for local businesses, signage, press kits and PR plans will all be impressive to employers looking for someone to dive into a new position.

Finally include a thank you note addressing the employer for taking their time to review your portfolio.